SEO Training: SEO Strategy Masterclass: From Tactical SEO to Strategic Leadership
Our SEO Strategy Masterclass course, in person in London. Make sure you are ready to put together your 2025 SEO Strategy with our In-Person event, places strictly limited to 24 so book now to avoid disappointment.
Read a full description of this course here including the full curriculum.
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Included with your ticket:
- Full Days Training led by Dave Cousin (10:00-17:00)
- Buffet Lunch in the Hotel Restaurant
- Refreshment Breaks
- Copy of all Slides
- Recording of the Session
- Course Certificate
Tactical SEO is what most SEOs do, they implement a series of tactics that they know should improve SEO. But without a strategy how do you ensure that you are driving towards the right guides and doing something that will really move the dial. As a result many companies do the same tirted tactics and sometyhing every similar to their competition, which means they will never really do more than stay still with rankings and organic traffic.
This course is designed to take you from basic tactical SEO through to the point you are giving your comany or clients true Strategic Leadership that ensures SEO fits in to the overall strategy and objectives for digital martketing and the business as a whole.
When I first found myself in a role, as an SEO Manager, where I had to be strategic with my approach to the company’s SEO, I realised I didn’t really know what that meant and how to do that. When I asked my bosses, I realised they didn’t really know either, at the least not with SEO.
This course therefore is designed for those who are in or looking to move into the roles where you need to come up with a killer SEO strategy that really delivers for your company or clients and don’t know how to get beyond tactics.
Course Curriculum: You will Learn
- Before you strategise: Information gathering
- Benchmarking and ensuring tracking, attribution and KPIs are in place
- Building relationships with key stakeholders in the business
- Understand how SEO is seen in the business
- Understanding the businesses strategy and objectives
- Integrating SEO with other marketing channels
- Understanding how above the line impacts SEO
- Integrating organic and paid search strategy
- Managing expectations of what SEO can deliver
- Understanding resources, budget and where you have flexibility
- Keeping flexibility in your strategy
- Choosing objectives and focus
- Balancing short and long term impact and urgency
- Translating strategy into tactics and a roadmap
- Presenting your strategy & getting buy-in
- Measuring success
- Ensuring your strategy and roadmap stay on track
The Venue
Join us at the Doubletree by Hilton in Kensington, London at 100 Cromwell Road, just opposite Gloucester Road Tube Station.
As well as in-depth training we will be provding you with snacks and refreshments throughout the day and a hot buffet lunch in the Hotel’s restaurant.
Ticket Types:
Early Bird Tickets
You want to save on your training, we want to get people signed up nice and early, let’s make a deal.
For each training course we have 6 early bird tickets available. Sign up more than 60 days in advance and save (check the exact cut-off date for each course).
You get the same course, the same access to materials and recordings after and the same delicious lunch and refreshments.
The only thing you don’t get that is included in the standard ticket is a 1:1 follow up coaching call and a money back guarantee.
Standard Ticket with free 1:1 follow-up coaching call
We want you to make the most of the training, we want you to be able to put what you learn in to action. However we know we cover a lot in our training so our standard tickets include a follow-up 45 minute coaching session with the trainer to check in on how you are getting-on and focus on your questions and any issues you may be having.
It really matters to us that you get what you need for your job and career out of our training; we have put together our courses to be clear, detailed and give you clear actions and thew knowledge to put actions in to action. Therefore we our proud to offer everyone who buys a standard or premium ticket also gets our money back guarantee: if you aren’t happy with the quality, content or teaching of the course we will give you your money back (some T&Cs do apply, for example you do need to remember to turn up to be unhappy with the course, but you can read the relevant passage here).
You will also get access to a recording of the training and all materials mentioned on the course page. We pick our venues carefully for the best experience, easy access and delicious food. Your course will include refreshments on arrival and for each break and a delicious lunch.
Premium (Combined Course & Coaching Program) Ticket
As well as everything included in our standard ticket you will be inducted into our coaching program to make sure you have the opportunity to keep learning and get support, feedback and advice for implementing what you have learned and continually developing your SEO skills.
Each coaching program lasts 6 months (with options to extend this for a further 6 months at a time. This includes 2 calls a month, these can be scheduled fortnightly, subject to availability and holiday, or can be scheduled as needed, subject to availability, each call is scheduled for 45 minutes, however calls can be combined into longer sessions, for example to work through a specific issue. Email support is also available for quick questions and answers, we will recommend covering them on a call if they will take longer to assess or discuss on an email chain.
Coaching includes working through issues with you, the more you can share with us about your website, company or clients the more we can help. We are therefore happy to sign non-disclosure agreements with you and non-compete agreements so you know we won’t try and steal your clients.
Reservation Offer
We know it can be hard to plan ahead or that you may need longer to finance your next training course, this is why you can now reserve your place for only £100, on any of our courses. There’s no interest to pay, that £100 comes off your ticket price and you simply need to pay the balance at least 15 days in advance of the course (at this point you will be able to choose a standard ticket (+£400) or upgrade to a Premium ticket (+£900).
If your plans change then let us know and we will cancel your ticket and you will have nothing further to pay (the £100 reservation amount is non-refundable).