Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site.seo experience on a consultancy and project basis

## Sitemaps

- [XML Sitemap](https://davetheseo.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [McKinsey predict $3-5 Trillion of purchases through Agentic Commerce by 2027 - what SEOs can do to make sure our companies and clients are the first movers who take a chunk.](https://davetheseo.com/2025/12/mckinsey-predict-3-5-trillion-of-purchases-through-agentic-commerce-by-2027-what-seos-can-do-to-make-sure-our-companies-and-clients-are-the-first-movers-who-take-a-chunk/) - IntroductionThe Challenge of Agentic Commerce's PaceWhere you need to be ‘visible’ & ‘purchasable’What needs to be done for Agentic Commerce Visibility right nowInstant Checkout FeedsAgentic CheckoutAgentic Commerce Payment ProcessingWhat will A2P mean for PaymentsThen optimisation, constant, ongoing, foreverOff-Page?The Mid-Term View Introduction It seems strange to think now but there was a time when there were
- [OpenAI’s new report ‘How People Use ChatGPT’ is a goldmine:  Top 10 Insights for SEOs & Marketers](https://davetheseo.com/2025/09/openais-new-report-how-people-use-chatgpt-is-a-goldmine-top-10-insights-for-seos-marketers/) - OpenAIs new report is a Goldmine for SEOs & Marketers, Read the Top 10 Learnings now. Who's using ChatGPT and How are they using it, understand Topics 7 intent.
- [What is an AI Search Engine? - & what's just an engine that searches?](https://davetheseo.com/2025/08/what-is-an-ai-search-engine-whats-just-an-engine-that-searches/) - Which Generative AI Tools are really search engines, and which just use search engines? AS SEOs we need to know and understand, even if users don't care.
- [How a switch to an 'In House Digital Agency' can achieve the best of both worlds](https://davetheseo.com/2024/07/how-a-switch-to-an-in-house-digital-agency-can-achieve-the-best-of-both-worlds/) - Are 'In-House agencies' the way the digital marketing industry's going? Companies can build an internal agency & benefit from agency style culture & experitse
- [SEO's Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents](https://davetheseo.com/2025/06/what-seos-need-to-know-about-and-do-about-mcp-model-context-protocol-for-ai-agents/) - AI Agents mean SEOs need to think about Machine Accessibility to sites' content but also interactions, from appointments to purchases. MCP's the solution.
- [SEO's Agentic AI questions answered: Is Agentic Search Optimisation still SEO? How to Start Optimising for Interactive AI Agents now.](https://davetheseo.com/2025/05/seos-agentic-ai-questions-answered-is-agentic-search-optimisation-still-seo-how-to-start-optimising-for-interactive-ai-agents-now/) - Is Agentic Search Optimisation still SEO? What's Agentic AI & Agentic Search? How to Start Optimising for Interactive AI Agents? How developed is Agentic AI?
- [5 of the biggest website migration mistakes that happen when SEOs aren't involved soon enough.](https://davetheseo.com/2024/05/5-of-the-biggest-website-migration-mistakes-that-happen-when-seos-arent-involved-soon-enough/) - I write soon enough but the reality is that sometimes SEOs aren't involved until after the migration, maybe when it is clear something has gone wrong, sometimes, in my experience, months later when it becomes clear the fall in traffic isn't just a blip. 1. Using it as a chance to delete old content (and
- [Top 8 SEO Mistakes E-Commerce Teams, without an SEO, Make](https://davetheseo.com/2025/02/top-eight-seo-mistakes-e-commerce-teams-without-an-seo-make/) - Eight mistakes that are upsetting for SEOs to see, but I've seen dozens of times, ruining SEO visibility without e-com teams realising.
- [Right now: Download for Free the new Research Report into the State of AIOs at the end of 2024](https://davetheseo.com/2025/01/right-now-download-for-free-the-new-research-report-into-the-state-of-aios-at-the-end-of-2024/) - Insights on AIOs include, Where they show by industry and intent, who is dominating them and how to use them to your advantage.
- [Who dominates AIOs isn’t the same as who dominates traditional results, Reddit aren’t going to dominate AI Overviews any time soon.](https://davetheseo.com/2025/01/who-dominates-aios-isnt-the-same-as-who-dominates-traditional-results-reddit-arent-going-to-dominate-ai-overviews-any-time-soon/) - Read some of the insights from a new Whitepaper report by Dave the SEO and Authoritas. Then download the full whitepaper as a free PDF.
- [Chat GPT & Gen AI are great for Research - But not for Answers](https://davetheseo.com/2024/12/chat-gpt-gen-ai-are-great-for-research-but-not-for-answers/) - Dave the SEO's Take on whether Chat GPT and Gen AI can or should be used for research
- [Opinion: If SEOs don’t push for better Web Accessibility who will?](https://davetheseo.com/2024/10/opinion-if-seos-dont-push-for-better-web-accessibility-who-will/) - The European Accesibility Act is coming in June 25, many don't know or don't know what to do. Even if you aren't selling to the EU though goodAccessibility is vital.
- [Technical International SEO: The 4 biggest Issues (everyone seems to make at least 1)](https://davetheseo.com/2024/09/technical-international-seo-the-4-biggest-issues-everyone-seems-to-make-at-least-1/) - Issues that everyone seems to make at least one of, learn how to spot and fix them.
- [8 things to check if Google are ignoring your Hreflang - Dave @BrightonSEO Autumn 2023](https://davetheseo.com/2024/09/8-things-to-check-if-google-are-ignoring-your-hreflang-dave-brightonseo-autumn-2023/) - Dave the SEO @ Brighton SEO last Autumn. Learn why Hreflang is vital to International SEO efforts and what to check if Google are ignoring it .
- [Technical issues don't make website migrations fail: poor planning does](https://davetheseo.com/2024/07/technical-issues-dont-make-website-migrations-fail-poor-planning-does/) - Migrations don't fail or lose SEO visibility due to technical reasons: technical issues on live sites shouldn't happen if you plan properly. In this video I talk about the importance of having the right people involved and agreeing on the acceptance criteria for the project before contracts are even signed and making sure that the
- [5 forms of Bias that impact SEO strategy: & how an SEO Strategy Consultant can help](https://davetheseo.com/2024/05/5-forms-of-bias-that-impact-seo-strategy-how-an-seo-strategy-consultant-can-help/) - Bias can lead to less than perfect, or disastrous SEO strategy decisions, we all have biases, sometimes a fresh pair of eyes and different perspective can help.
- [Finances won't stop Google launching SGE, they may push them](https://davetheseo.com/2024/04/finances-wont-stop-google-sge/) - A lot of SEOs seem to want to believe that Search Generative Experience (SGE) won't roll out soon, or won't ever roll out at all. One reason some people are citing is the cost and loss of ad revenue but they are missing some important points. I personally don't think that SGE will impact ad
- [TW-Bert Good for Users,  Good for SEOs - Brighton SEO April 2024 - Download Slides](https://davetheseo.com/2024/04/tw-bert-good-for-users-good-for-seos-brighton-seo-april-2024-download-slides/) - For anyone who wanted another looked at my slides from Brighton SEO this last week, or who missed my talk then please find them here and get in contact if you had any questions or comments. Term Weighting BERT helps Google fix issues with showing the right results based on users intent which BERT alone

## Pages

- [DavetheSEO - High End SEO & Machine (AI) Accessibility Consultant and Trainer](https://davetheseo.com/) - Dave Cousin, an SEO consultant with 20 years experience, including working with some of the world's biggest brands and as an experienced SEO speaker at conferences and events and SEO trainer for in house and agency teams of specialists and non-specialists.
- [About Us](https://davetheseo.com/about-us/) - Who are Dave the SEO & Co. & what does Dave the SEO & Co do? An introduction to our company and how you can get to know us and work with us.
- [Who is Dave Cousin?](https://davetheseo.com/about-us/who-is-dave-cousin/) - Maybe you've met Dave Cousin or @davetheseo? Book An Intro Call with Dave He's been working in SEO for over 20 years and attended a lot of events (in the UK and elsewhere) and met a lot of SEOs in that time, though he is always keen to meet more especially those entering the industry
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- [](https://davetheseo.com/website-machine-ai-accessibility-auditing/) - Can AI Agents access your pages? Can they interact with your site? AI Tools don't access sites like Search Engines, is your site ready for Agentic AI?
- [starter](https://davetheseo.com/starter/)
- [Upcoming In-Person SEO Courses in the UK & Europe](https://davetheseo.com/upcoming-in-person-seo-courses-in-the-uk-europe/) - We run SEO training in the UK & are considering adding further training in Europe. Training courses provided on a pay-per-seat basis are planned for London and Brighton and with early bird tickets starting from £400 for a day of training; they can be great value for getting training for yourself or key members of
- [In-Company SEO Training for In-House Teams](https://davetheseo.com/seo-training-for-in-house-teams/) - Companies may have marketing teams with limited organic search knowledge or want to give existing staff the chance to become specialists in SEO, content and organic search. It may also be that companies have previously relied on agencies and want to build an in house team to replace or work alongside an agency. Whatever the
- [SEO Migration Consultancy and Support](https://davetheseo.com/seo-migration-consultancy-and-support/) - Website migrations can be a great opportunity to fix website issues that have impacted SEO and been too difficult or expensive to fix. They can also be a chance to lose a lot of the value generated by previous SEO efforts and a botched migration can take a lot of time, effort and money to
- [Machine & AI Accessibility Consultancy & Auditing](https://davetheseo.com/machine-ai-accessibility-consultancy-auditing/) - AI Agents don't access websites like search engine crawlers. Ensure your website meets the newest standards for Machine Accessibility and is Future Proofed.
- [Website Accessibility Consultancy & Auditing](https://davetheseo.com/website-accessibility-consultancy-auditing/) - Accessibility to your Website and Web Offering for Humans, Search Engines & Machines or AI Agents is a matter of technical setup and development as much as content
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- [Content: from Audit through Opportunity to Strategy (including White Labelled Deliverable Templates)](https://davetheseo.com/content-from-audit-through-opportunity-to-strategy-including-white-labelled-deliverable-templates/) - From £450/$840CAD Complete in-person training to develop content ideas & strategy for any business. Includes white label templates for entire content process.
- [Complete Technical SEO Auditing Workshop (including White Labelled Deliverable Templates)](https://davetheseo.com/complete-technical-seo-auditing-workshop-including-white-labelled-deliverable-templates/) - Get in-person training and white labeled templates to allow you to do a comprehensive industry standard Technical Audit, even if you've never done one before
- [Intermediate to Advanced Technical SEO](https://davetheseo.com/intermediate-to-advanced-technical-seo/) - This in person course, from £400/$750CAD, will teach you every aspect of Intermediate through to Advanced Technical SEO. Includes materials & coaching call
- [Core Web Vitals and Site speed: Diagnose, Prioritise, Fix](https://davetheseo.com/core-web-vitals-and-site-speed-diagnose-prioritise-fix/) - From £400 / $750CAD, Core Web Vitals Training for SEOs, Website Managers and Devs. In-Person or online, check upcoming dates or arrange in-company training
- [Unlocking AI & new Techniques for Keyword Research](https://davetheseo.com/unlocking-ai-new-techniques-for-keyword-research/) - From £400 / $750 per person, learn how to make KWR quicker, more comprehensive and find latest opportunities and turn them into content ideas faster. Courses running in UK, Canada, US and Online.
- [SEO Course: SEO Training for Non-Specialists](https://davetheseo.com/seo-for-non-specialists/) - Delivery to your team in house, 1/2 Day £1,200/ $2000CAD | 1 day or 2 half days £2,000/$3,900CADPay per Seat from £400 / $750 CAD (Early Bird Price)Add on-going coaching and support: £POA Who it's for: e-Commerce & Website Managers | Product Managers | Copywriters / Content Teams | Pricing, Merchandising & other website teams
- [SEO Course: International SEO, Content & UX Training](https://davetheseo.com/international-seo-content-ux-training/) - Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CADPay per Seat from £400 / $750 CAD (Early Bird Price)Add on-going coaching and support: £POA Who it's for: Agency SEOs teams | In-House SEO teams(either selling internationally or with international expansion plans) | In-House SEO Managers responsible for Agency relationships, | Heads
- [SEO Training: Website Migrations - The SEO’s Guide: Navigating UX, & Digital Marketing Risk and Opportunity for Flawless Website Moves](https://davetheseo.com/website-migrations-the-seos-guide-navigating-ux-digital-marketing-risk-and-opportunity-for-flawless-website-moves/) - Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CADPay per Seat from £400 / $750 CAD (Early Bird Price)Add on-going coaching and support: £POA Who it's for: Agency SEO Teams (especially Managers & Technical Specialists )| In-House SEO Teams | In-House SEO Managers working with SEO & Dev Agencies, | Website
- [SEO Training: SEO Strategy Masterclass: From Tactical SEO to Strategic Leadership](https://davetheseo.com/seo-strategy-masterclass-from-tactical-seo-to-strategic-leadership/) - Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CADPay per Seat from £400 / $750 CAD (Early Bird Price)Add on-going coaching and support: £POA Who it's for: Agency SEO Managers & Directors | In-House Head of SEO managing internal Teams | In-House SEO Managers responsible for Agency relationships, | Heads of
- [Speaking & SEO Training](https://davetheseo.com/seo-speaking-training/) - Dave is an experienced speaker and trainer having talked at many industry events including Brighton SEO multiple times. I love talking about SEO, I love getting people excited about SEO, see where I'm running training or speak to me about delivering in-company training or about speaking opportunities at your next SEO or industry conference or
- [Upcoming In-Person SEO Courses in Canada & USA](https://davetheseo.com/upcoming-in-person-seo-courses-in-canada-usa/) - We run SEO training in Canada and the USA, Dave is able to deliver training to your company or team from $3,800 CAD regardless of numbers (though we recommend up to 20 attendees per session). We also regularly organise SEO courses in-person on a pay per seat basis in Alberta, British Columbia Oregon and Washington,
- [International SEO Consultancy from an International SEO Expert](https://davetheseo.com/international-seo-consultancy/) - Dave the SEO - International SEO Consultant & SpecialistInternational SEO Strategy and Optimisation: More than just translationsTrue website localisation for SEOWebpage Localisation is about understanding:International Technical SEO ConsultancyThe four biggest Technical International SEO issues are:Approach to putting a value on fixing International Canibalisation Dave the SEO - International SEO Consultant & Specialist In my career
- [SEO Strategy Consultancy](https://davetheseo.com/seo-strategy-consultancy/) - What is an SEO strategy?The challenge of creating an SEO StrategyReasons why SEO strategies fail include:Where SEO Strategy Consultancy can add value What is an SEO strategy? Often companies and agencies make the mistake of assuming a roadmap of tasks is the same as a SEO strategy. An SEO strategy is much more about understanding
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- [Contact](https://davetheseo.com/contact/) - dave@davetheseo.com Get in touch with Dave to chat SEO and talk about opportunities. I love to talk about SEO, especially on a stage, get in touch to talk about speaking opportunities at your next SEO or industry event. UK: +44 7834 324031 North America: +1 825 521 3984 Main address: Dave the SEO Ltd 53
- [Advanced Technical SEO Contract Work & Consultancy](https://davetheseo.com/advanced-technical-seo-contract-work/) - Why do companies need SEO contractors for technical SEO?What a Technical SEO Consultant can offerTypical Technical SEO Consultancy Projects and Work Why do companies need SEO contractors for technical SEO? Organic search and SEO are very wide fields and it is difficult for everyone to know everything, especially early in one's SEO career. Even with
- [Experience and Previous Clients](https://davetheseo.com/experience-and-previous-clients/) - With 20 years of experience in SEO and Digital Marketing including with some of the world's biggest brands I'd like to say I've seen it all, but this is SEO
- [Organic Search & SEO team Transformation & Creation](https://davetheseo.com/seo-team-transformation-creation/) - Why you might need SEO team transformation services?Who might need SEO Team Transformation or Creation services?SEO Team Transformation vs Team CreationHow does SEO team transformation or creation work? Why you might need SEO team transformation services? There's more to creating a knowledgeable, effective and cohesive SEO team than just hiring some SEOs. How will you
- [Agency Selection Consultancy](https://davetheseo.com/agency-selection-consultancy/) - Consultancy to allow your company to choose the right Organic Search, SEO or Content agency. Many companies do not have the skills and knowledge in house to firstly find suitable agencies and then judge them on their expertise and plans. The result may be choosing an agency unable to deliver on what they promise or
- [SEO & Organic Search Conference & Convention Speaker](https://davetheseo.com/seo-speaking-training/seo-organic-search-conference-convention-speaker/) - Dave is an experienced conference speaker, regularly talking about some of the most cutting edge topics in the industry and specialising in talks that are actionable as well as insightful. Always keen to find out about new conferences including industry specific and more general marketing conferences, get in touch to discuss global speaking opportunities. Dave
- [SEO Training for Agency Teams](https://davetheseo.com/seo-speaking-training/seo-training-for-agency-teams/) - Most agency teams have at least some gaps in knowledge. Hiring a new team member for experience and ability for one area or one deliverable may be in practical and leave you dependent on them. Having worked in a number of agencies and provided training across most topics, tools and deliverables as well as providing
- [Services](https://davetheseo.com/services/) - Dave is available to work on a project or consultancy basis remotely or on-site in Europe and North America.

## Products

- [Starter Technical AI SEO (AI Accessibility) Audit Offer](https://davetheseo.com/product/starter-accessibility-audit-offer/) - A Starter AI Accessibility Audit. Focused on immediate issues for ensuring your website can be accessed by current AI Assistants & Agents.

## MailPoet Page

- [MailPoet Page](https://davetheseo.com/?mailpoet_page=captcha) - [mailpoet_page]
- [MailPoet Page](https://davetheseo.com/?mailpoet_page=subscriptions) - [mailpoet_page]

## Events

- [Applied AI & Machine Learning Summit 2026](https://davetheseo.com/etn/applied-ai-machine-learning-summit-2026/) - Three days of practical, production-focused AI & ML sessions.
- [Tickets no longer available: SEO Training: SEO Strategy Masterclass: From Tactical SEO to Strategic Leadership](https://davetheseo.com/etn/seo-training-seo-strategy-masterclass-from-tactical-seo-to-strategic-leadership/) - Our SEO Strategy Masterclass course, in person in London. Make sure you are ready to put together your 2025 SEO Strategy with our In-Person event, places strictly limited to 24 so book now to avoid disappointment. Read a full description of this course here including the full curriculum. Jump to: Included with your Ticket Video
- [SEO Training: SEO for Non Specialists – E-Commerce Edition](https://davetheseo.com/etn/seo-training-seo-for-non-specialists-e-commerce-edition/) - This training for all of those who aren't SEOs but still end up doing SEO, whether you think of it as SEO or not. Whether you write product descriptions, plan the category structure or update the templates of different pages, all of these impact SEO and have the opportunity to give your sites more visibility

## Schedule

- [Day 3 — Scaling & Wrap-up](https://davetheseo.com/etn-schedule/day-3-scaling-wrap-up/)
- [Day 2 — Systems](https://davetheseo.com/etn-schedule/day-2-systems/)
- [Day 1 — Foundations](https://davetheseo.com/etn-schedule/day-1-foundations/)
- [SEO & Content Marketing Strategies](https://davetheseo.com/etn-schedule/seo-content-marketing-strategies/)
- [Emerging Technologies & Innovation Trends](https://davetheseo.com/etn-schedule/emerging-technologies-innovation-trends/)
- [Yearly Eventin Meetup](https://davetheseo.com/etn-schedule/yearly-eventin-meetup/)
- [Tech Leaders Summit](https://davetheseo.com/etn-schedule/tech-leaders-summit/)
- [SEO Strategy Masterclass](https://davetheseo.com/etn-schedule/seo-strategy-masterclass/)

## Episode

- [Reviewed: Google's May 2026 AI Search Guidelines](https://davetheseo.com/podcast/reviewed-googles-may-2026-ai-search-guidelines/) - I've seen a lot of 'misinterpretation' of Google's AI guidelines. People have accidentally or purposely made up narratives that just don't fit with what is actually written there. So I've done a Podcast Episode going through and trying to really understand what Google are and are not saying and if there's really anything important or
- [Getting a Chunk of $5 Trillion Agentic Commerce Purchases*(by 2027) with SEO](https://davetheseo.com/podcast/getting-a-chunk-of-5-trillion-agentic-commerce-purchasesby-2027-with-seo/) - Dave the SEO discusses what optimising for Agentic Commerce looks like now and how it will look in future, including the Protocols that we can get started setting up for and what we might have to wait, but be ready for.
- [What is an AI Search Engine? – & what’s just an engine that searches?](https://davetheseo.com/podcast/what-is-an-ai-search-engine-whats-just-an-engine-that-searches/) - What's a AI Search Engine, and what's just a GEN AI engine that searches. Which AI Tools fit where and what this means for us as SEOs.
- [SEO's Guide to MCP: What SEOs need to know about (and do about) Model Context Protocol for AI Agents](https://davetheseo.com/podcast/seos-guide-to-mcp-what-seos-need-to-know-about-and-do-about-model-context-protocol-for-ai-agents/) - A detailed guide to Model Context Protocol for those working in SEO as well as site owners, including why it matters and what it will allow AI agents to do for Users, making websites no longer the only way for customers to access and interact with your web offering.
- [8 mistakes e-Commerce teams without an SEO make](https://davetheseo.com/podcast/8-mistakes-e-commerce-teams-without-an-seo-make/) - These are all issues I have seen on dozens of e-commerce sites, but they make me want to cry a little still every time, knowing the effort that teams are putting in and the waste of ‘SEO opportunity’ that a few small mistakes can make. I therefore explain not just the issues but also the
- [Opinion: If SEOs don’t push for better Web Accessibility who will?](https://davetheseo.com/podcast/opinion-if-seos-dont-push-for-better-web-accessibility-who-will/) - That 28th June 2025 EAA deadline is coming fast. Some sites are so far from passing WCAG 2.1 with an AA rating that they really need to migrate to a new platform to get there, others need to simply re-template every page type.
- [Dave the SEO Answers SEOs Agentic Search Questions](https://davetheseo.com/podcast/dave-the-seo-answers-seos-agentic-search-questions/) - s Agentic Search Optimisation still SEO? How to Start Optimising for Interactive AI Agents now.

## Categories

- [SEO & Content Team Building](https://davetheseo.com/category/blog/seo-team-building/) - Building an Organic Search, SEO and Content team for a business or agency who hasn’t had one before is always a challenge. Hiring without knowing what to ask? Building a balanced team with all skills covered? Dave shares his experience of building succesful SEO Teams in the following posts.
- [Technical SEO](https://davetheseo.com/category/blog/technical-seo-en/)
- [SEO Industry News & Google Updates](https://davetheseo.com/category/blog/seo-industry-news/) - Comment on the latest SEO industry developments and Google’s algorithm updates
- [Blog & Advice](https://davetheseo.com/category/blog/)

## Tags

- [ai seo](https://davetheseo.com/tag/ai-seo/)
- [aeo](https://davetheseo.com/tag/aeo/)
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## Tags

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## Product categories

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## Pattern Category

- [banner](https://davetheseo.com/?coblocks_pattern_category=banner)

## Category

- [In Person Training Days](https://davetheseo.com/etn_category/in-person-training-days/) - In person, ask question directly, network and enjoy great food in premium venues.

## Podcasts

- [Dave the SEO's Podcast](https://davetheseo.com/podcasts/dave-the-seos-podcast/)