For anyone who wanted another looked at my slides from Brighton SEO this last week, or who missed my talk then please find them here and get in contact if you had any questions or comments.
Term Weighting BERT helps Google fix issues with showing the right results based on users intent which BERT alone didn’t quite achieve. The step forward involves a clever but simple statistical model: find out why Google need it, how it works and how as SEOs we can begin to optimise for it.