Fractional SEO Director | Part time Head of Organic Search

Dave Cousin's Face, Fractional SEO Director

I am available to work with companies on a medium-long term part time or fractional basis. This gives companies the opportunity to call on my SEO skills or knowledge, often for a day a week, to move forward their SEO and Organic Search Strategy and approach or to train and develop team members or oversee key projects, such as overseeing the SEO and organic Search element of a website migration.

This will often be where there is a SEO or digital marketing team in place but without the experience and knowledge that is required sometimes (but not with the cost of employing someone at this level full time).

Getting the most out of your SEO efforts requires leadership, bringing together disparate stakeholders who all touch on SEO performance, often without realising it. There’s always more SEO to do and prioritising what is going to truly drive results for a business requires experience and strategic thinking.

As Head of Organic in my previous role I was able to engage with dozens of clients, with stakeholders across complex, multi-national, multi-divisional companies to ensure that people were doing the right things but also with the right knowledge, resources and support.

Why many companies can benefit from a Fractional SEO Director

I have worked with some of the world’s biggest brands and it surprises me how often, even for them, the most senior SEO in the business has spent their entire career in that one company and often fallen in to the role with little training, or has come in with no real SEO experience, and may have little voice or ability to engage with the stakeholders who can make or break SEO results.

Even when working with an agency, companies too often rely on a very junior SEO to get the most out of the relationship but this can lead to some unscrupulous agencies pushing the work they want to do, often what is easiest. Or agencies get frustrated because they don’t have the contact they need with someone who can really make things happen and has the power to get the right people together in a room or a zoom call and give them the information they need, with the confidence needed, to get decisions made for the good of the company’s SEO and therefore the company. Having a fractional SEO expert available on a flexible part-time basis can ensure that the relationship with an agency is as impactful as possible and really delivers against wider business objectives.

Why my experience makes me an ideal Part Time Head of Organic or SEO Director

My experience working in house (with and without an agency) and in major SEO agencies has shown me what is wrong with many company’s setup with that lack of a senior SEO person with leadership experience. I have also run companies and been a board director so I know how to work with and get the most out off senior stakeholders and suppliers, making me ideal as a fractional SEO Director within even the most complex businesses.

What working with me looks like

Generally I recommend that I initially spend 3-5 days in person getting to know a company and colleagues before working on a fractional / part time basis with you.

If you are interested, please get in touch and we can organise a meeting, face to face if possible, to discuss your needs and where I can add value for you.

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