SEO Strategy Consultancy

What is an SEO strategy?

Often companies and agencies make the mistake of assuming a roadmap of tasks is the same as a SEO strategy.

An SEO strategy is much more about understanding what SEO can and should achieve for a business based on wider business objectives and then create a vision for how to get there which allows all of those involved to get on-board and understand the strategy and direction.

The actual how to achieve an SEO strategy usually needs to stay flexible or even fluid but the overall strategy and objective should keep the team and stakeholders aligned and pushing in the same direction.

The challenge of creating an SEO Strategy

Creating an SEO strategy can be challenging without all of the relevant stakeholders having an input but it still needs someone who understands what is practical and possible for SEO to achieve, with the given resources and timelines to come up with a strategy that will stand the test of time once deployed.

Reasons why SEO strategies fail include:

  • Important stakeholders or holders of key information aren’t consulted
  • The current status quo of the website is not considered
  • The level of competition and relative investment is not considered
  • The availability of skills, budget and resources are not considered
  • Too short a timeframe is used to see impact
  • Too long a timeframe is used without checkpoints
  • KPIs are arbitrary or don’t align with wider business objectives
  • The business changes direction and strategy without the SEO strategy being revisited or updated
  • The strategy is put together by someone who is not an SEO specialist or does not have sufficient experience
  • Objectives and KPIs are agreed and then the strategy is worked back to without considering what is actually possible
  • Underlying issues with the website, such as UX issues, or the offering, such as pricing, are ignored

Where SEO Strategy Consultancy can add value

An experienced SEO Strategy Consultant can come in to a business without the assumptions and cognitive fixation bias or confirmation bias that others in the business may have. This can bring a fresh approach and assure that different options and approaches are considered.

An SEO Strategy Consultant can also bring in the experience of having worked on many SEO strategies across a range of websites and industries and bring in SEO knowledge that may be lacking in a business, especially one with a limited or junior SEO team.

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