In-Person Training Course for SEOs and Devs
Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CAD
Pay per Seat from £400 / $750 CAD (Early Bird Price)
Add on-going coaching and support: £POA
Who it’s for: Agency SEO Teams (especially Managers & Technical Specialists )| In-House SEO Teams | In-House SEO Managers working with SEO & Dev Agencies, | Website Managers | Devs working alongside SEO, or developing SEO friendly websites | UX Specialists
Google created Core Web Vitals to encourage sites to improve User Experience, something sites should be doing anyway.
Core Web Vitals is often ignored as it is seen as a lot of work relative to the impact, it usually isn’t though. The impact depends on a few factors but in a competitive market with well optimised pages going after the same search terms it can be the deciding factor for search.
If nothing else though Core Web Vitals (and the other Web Vitals scores and the hints that come with them) can help sites identify where they have issues that will be costing them users and sales from a poor user experience increasing bounce rate and cutting time on site, pages per visit and ultimately CVR.
The effort involved in fixing Core Web Vitals varies but more often than not there are at least some easy fixes, which often won’t involve any developer time. When used as an acceptance criteria for new and migrated sites CWVs KPIs can also ensure that your Dev agency delivers a site that delivers great user experience from the get go.
This course goes beyond getting hints from page speed insights, it allows you to find hidden issues and issues manifesting as something else, and to understand what should be prioritised and even how to create tickets and cost benefit analysis that will allow the issues to move forward to be fixed and assigned the priority and budget they deserve.
Core Web Vitals Course Outline:
- How big an Impact Can CWVs have on rankings
- How are CWVs measured
- Lab data vs Field Data
- Understanding CWV and Web Vital Metrics
- The role of Page Speed in Google’s Algorithm
- Using the Page Speed Insights and CrUX APIs
- Understanding flags from Page Speed Insights, and what to do with them
- Why Page Speed Insights Issues should only be used as a ‘hint’
- Using Dev Tools
- Using Chrome Extensions
- What is LCP?
- Examples of LCP issues
- Common LCP Issues and how to identify and fix them, incl.:
- Hosting Issues
- Cache Issues
- Image and Media Issues
- Resource priority issues
- File size and unused code issues
- What is CLS?
- Examples of CLS
- Common CLS Issues and how to identify and fix them, incl.:
- Image & elements with no site specified
- Web fonts Issues
- Resource priority issues
- What is INP?
- Examples of INP Issues
- Using FID as a Proxy for INP
- Common INP Issues and how to identify and fix them, incl.:
- How to use Dev Tools Performance ModuleLong Scripts & ProcessesUnused Scripts ExecutingComplied unused codeThird Party Script Issues
- Lazy Load Scripts Issues
- Setting Core Web Vitals Acceptance Criteria for new sites and migrations
- Checking Core Web Vitals on a Staging Site
- Working with Devs to improve CWVs
- How to prioritise issues
- Creating tickets
- Cost Benefit Analysis for CWVs fixes
- Impact of CWVs on real world users and engagement and CVR
- Considering user location for CWVs
- Workshop section to analyse live site