Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CAD
Pay per Seat from £400 / $750 CAD (Early Bird Price)
Add on-going coaching and support: £POA
Who it’s for: Agency SEO Managers & Directors | In-House Head of SEO managing internal Teams | In-House SEO Managers responsible for Agency relationships, | Heads of Digital, Digital Marketing and related roles
Too often an agency or in house SEO will put together a series of tasks in a roadmap and call it a strategy. Often the person being asked to do a strategy has never been taught how to be strategic and think strategically, they may be a great SEO but not a great strategist, yet.
A good SEO strategy makes the most of the resources available, in the SEO team, dev team and elsewhere, to ensure that SEO provides the maximum value to the business to achieve the overall organisation objectives, while contributing to marketing and having a clear role relative to the other digital, ATL and other marketing channels it must work alongside.
Whether you are working in an agency and putting together a strategy for a client, working in house and putting the SEO team’s strategy together or working with an agency to ensure you agree a strategy that is right for your business, not just what suits the agency, this course could be just right for you and will cover:
- Before you strategise: Information gathering
- Benchmarking and ensuring tracking, attribution and KPIs are in place
- Building relationships with key stakeholders in the business
- Understand how SEO is seen in the business
- Understanding the businesses strategy and objectives
- Integrating SEO with other marketing channels
- Understanding how above the line impacts SEO
- Integrating organic and paid search strategy
- Managing expectations of what SEO can deliver
- Understanding resources, budget and where you have flexibility
- Keeping flexibility in your strategy
- Choosing objectives and focus
- Balancing short and long term impact and urgency
- Translating strategy into tactics and a roadmap
- Presenting your strategy & getting buy-in
- Measuring success
- Ensuring your strategy and roadmap stay on track