Delivery to your team in house, 1/2 Day £1,200/ $2000CAD | 1 day or 2 half days £2,000/$3,900CAD
Pay per Seat from £400 / $750 CAD (Early Bird Price)
Add on-going coaching and support: £POA
Who it’s for: e-Commerce & Website Managers | Product Managers | Copywriters / Content Teams | Pricing, Merchandising & other website teams | Digital Marketing Managers | Paid Search and Paid & Organic Social Teams | Heads of Marketing, CMOs etc.
Just because your job isn’t SEO doesn’t mean you aren’t doing, or can’t impact, SEO. Many job roles touch on SEO; they can, with often only a small amount of extra effort, greatly improve the visibility of content, products and sites as a whole (conversely many roles can damage SEO without realising).
If you work in product management, copy writing, PR (especially digital PR), other digital marketing and marketing channels, you’re a marketing manager, CMO or similar then this course may be for you and can also be provided to entire teams and tailored to specific roles or departments.
This course can also be a great opportunity to increase your value and employability with the knowledge you need to improve a business’ organic visibility, generating ‘free’ traffic.
This course will cover the basics of how search and search engines work, tools anyone can use and how to do some SEO in your everyday role, often without creating any significant extra work.
The course outline, based on a focus on e-commerce, is below, but can be tailored for different businesses:
- Introduction to Search & Search Engines
- Anatomy of the Search Engine Results
- How Search Engines Work
- Key Ranking Factors
- How people search / keywords
- Matching content to intent
- Optimising a Product Page
- Optimising a Category Page
- Writing Content for SEO & Users
- Redirects & Duplicates
- Handling Replaced Products
- Handling Discontinued Products
- The importance of Links, Link Equity and Topical Authority
- Impact of User Experience on SEO