Why you might need SEO team transformation services?
There’s more to creating a knowledgeable, effective and cohesive SEO team than just hiring some SEOs.
How will you get the right balance in the team to ensure all elements of SEO are covered?
How will you ensure that teams work together rather than in silo and the best people do each task: while ensuring the team continues to develop.
How will you ensure that gaps in knowledge and experience in a team are filled?
SEO Team transformation, or creating a team from scratch needs a lot of work to truly make a team effective.
Who might need SEO Team Transformation or Creation services?
The most common reasons why a company or agency needs these services are:
- Companies bringing some or all of their SEO requirements in house
- Agencies adding a new department or new services
- Companies realising they are missing potential and deciding to invest in SEO for the first time
- Teams who have been left to stagnate with no clear team leader or no experienced SEO lead
- Creation of new brands, products or offerings needing an SEO team
SEO Team Transformation vs Team Creation
SEO Team Creation involves building an SEO or Organic Search team where there wasn’t one before. Often this will mean that there is simply no SEO knowledge within a business and no one with the ability to understand what is required from individuals and the team to be able to move SEO forward effectively.
However, many companies have an SEO team member or someone whose responsibility includes SEO. It could even be that a team exists but is made up of fairly junior team members who haven’t had someone with the requisite skills and knowledge to help them develop or they have been too focused on one element of SEO. In this case SEO Team transformation is what is needed.
How does SEO team transformation or creation work?
A number of activities can be involved in creating or transforming an SEO team which can include:
- Interviews with and study of the existing team to understand existing skills and limitations
- Interviews with individuals and studying the business to understand the businesses requirements
- Support hiring required members of a team
- Onboarding a team or team members and team building exercises
- Training, workshops and development of a team and team members to fill knowledge and skills gaps (which can include both SEO skills and soft skills)
- Development of deliverables, templates and processes such as reporting, monitoring
- Initial SEO strategy and task roadmapping and planning for the business
- On-going support as required to develop the team, such as regular training, briefing work,