SEO Training: Website Migrations – The SEO’s Guide: Navigating UX, & Digital Marketing Risk and Opportunity for Flawless Website Moves

Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CAD
Pay per Seat from £400 / $750 CAD (Early Bird Price)
Add on-going coaching and support: £POA

Who it’s for: Agency SEO Teams (especially Managers & Technical Specialists )| In-House SEO Teams | In-House SEO Managers working with SEO & Dev Agencies, | Website Managers & Migration Project Managers | Devs working on migration projects alongside SEO, or responsible for SEO on new site

Website Migrations always hold a risk for SEO, and other digital marketing channels. They also present a rare opportunity to fix underlying issues with a site impacting SEO and user experience and future-proof a new site to keep growing and winning organic visibility. SEOs should be involved in website migrations from the earliest stages and throughout the project.

This training will cover everything from start to finish including:

  • Identifying when a project should be treated as a migration,
  • Making sure the right people are involved at the right time
  • Scoping and planning and setting objectives
  • Using Minimum Viable Product and Acceptance Criteria concepts to ensure requirements are clear to Devs and the site launches only when ready
  • Project Management to ensure timelines are achievable and met
  • Planning site structure, information architecture and domain setup
  • Planning linking structure and duplicate handling
  • Data management and benchmarking
  • Content handling and migration
  • Improving site health and user experience
  • Testing in staging
  • Testing crawlability and indexability
  • Process for rounds of amends
  • Pre-launch sign off and risk management
  • Launch Day actions and checks
  • Post Launch monitoring and continuing improvements
  • Planning team training & support for a new platform and new procedures
  • How to handle ‘surprise migrations’
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