Delivery to your team in house, 1 day or 2 half days £2,500/$4,500CAD
Pay per Seat from £400 / $750 CAD (Early Bird Price)
Add on-going coaching and support: £POA
Who it’s for: Agency SEO Teams (especially Managers & Technical Specialists )| In-House SEO Teams | In-House SEO Managers working with SEO & Dev Agencies, | Devs working alongside SEO, or developing SEO friendly websites
Many members of SEO teams, both in house and in agency have a basic understanding of technical issues and what needs to be looked for and can impact visibility: but not always:
- Why these issues are a problem for search engines
- How to spot these problems
- How to fix issues
- How to prioritise issues
- How to explain issues
This course is designed to take SEOs from a basic understanding and working knowledge to being hardcore technical SEOs able to confidently explain issues and detailed solutions to non-SEOs and discuss them and agree steps and acceptance crtiteria with Dev teams.
The course covers:
- How all major search engines work
- Crawling and Indexing
- Mobile Friendly Websites
- Controlling Crawling and Indexing
- Sitemaps
- Response Codes
- Soft 404s and Custom 404s
- HTTP and HTTPS
- HTTP 1.1, HTTP.2, HTTP/3
- Source code, Initial DOM and DOM
- JavaScript and CSS
- Web APPs & SPAs
- Cookies
- Content behind logins
- Common Platform specific Issues
- Headless CMSs
- Backlinks and Internal Linking
- How and why backlinks are vital for SEO
- Link Equity
- Topical Authority
- Link Types
- Internal vs External
- What makes a good backlink
- Optimising link equity flow
- If & when to disavow links
- Buried Pages
- Orphan Pages
- Horizontal linking and breadcrumbs
- Global & Vertical Navigation
- Anchor Text
- Cannibalisation & Duplicate Content
- CannibalisationInternational CannibalisationNear Duplicate ContentCommon Causes of duplicatesCanonicalsHreflangURL ParametersMerging contentRewriting contentRedirecting duplicate content
- Handling duplicate and similar products
- Impacting search visibility
- Introduction to Schema
- Product Schema
- Other ‘SEO relevant’ Schema Types
- Page Experience
- Introduction to Core Web Vitals & Page Speed
- Intrusive Interstitials
- Mobile Usability Issues