SEO Training: SEO for Non Specialists – E-Commerce Edition
This training for all of those who aren’t SEOs but still end up doing SEO, whether you think of it as SEO or not.
Whether you write product descriptions, plan the category structure or update the templates of different pages, all of these impact SEO and have the opportunity to give your sites more visibility in search, often with little extra work involved.
And these are just some of the areas you will find are full of opportunities.
Read a full description of this course here including the full curriculum.
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Who the Course is for
Who it’s for: e-Commerce & Website Managers | Product Managers | Copywriters / Content Teams | Pricing, Merchandising & other website teams | Digital Marketing Managers | Paid Search and Paid & Organic Social Teams | Heads of Marketing, CMOs etc.
Included with your ticket:
- Full Days Training led by Dave Cousin (10:00-17:00)
- Buffet Lunch in the Hotel Restaurant
- Refreshment Breaks
- Copy of all Slides
- Recording of the Session
- Powerpoint & Excel Templates to rebrand and use yourself
- Course Certificate
Course Details
This course will cover all of the basics of how SEO works and exactly how to impact it, including examples from specific platforms.
Just because your job isn’t SEO doesn’t mean you aren’t doing, or can’t impact, SEO. Many job roles touch on SEO; they can, with often only a small amount of extra effort, greatly improve the visibility of content, products and sites as a whole (conversely many roles can damage SEO without realising).
If you work in product management, copy writing, PR (especially digital PR), other digital marketing and marketing channels, you’re a marketing manager, CMO or similar then this course may be for you and can also be provided to entire teams and tailored to specific roles or departments.
This course can also be a great opportunity to increase your value and employability with the knowledge you need to improve a business’ organic visibility, generating ‘free’ traffic.
This course will cover the basics of how search and search engines work, tools anyone can use and how to do some SEO in your everyday role, often without creating any significant extra work.
The Curriculum
Impact of User Experience on SEO
Introduction to Search & Search Engines
Anatomy of the Search Engine Results
How Search Engines Work
Key Ranking Factors
How people search / keywords
Matching content to intent
Optimising a Product Page
Optimising a Category Page
Writing Content for SEO & Users
Redirects & Duplicates
Handling Replaced Products
Handling Discontinued Products
The importance of Links, Link Equity and Topical Authority
The Venue
Join us at the Doubletree by Hilton in Kensington, London at 100 Cromwell Road, just opposite Gloucester Road Tube Station.
As well as in-depth training we will be providing you with snacks and refreshments throughout the day and a hot buffet lunch in the Hotel’s restaurant.
Ticket Types:
Early Bird Tickets
You want to save on your training, we want to get people signed up nice and early, let’s make a deal.
For each training course we have 6 early bird tickets available. Sign up more than 60 days in advance and save (check the exact cut-off date for each course).
You get the same course, the same access to materials and recordings after and the same delicious lunch and refreshments.
The only thing you don’t get that is included in the standard ticket is a 1:1 follow up coaching call and a money back guarantee.
Standard Ticket with free 1:1 follow-up coaching call
We want you to make the most of the training, we want you to be able to put what you learn in to action. However we know we cover a lot in our training so our standard tickets include a follow-up 45 minute coaching session with the trainer to check in on how you are getting-on and focus on your questions and any issues you may be having.
It really matters to us that you get what you need for your job and career out of our training; we have put together our courses to be clear, detailed and give you clear actions and thew knowledge to put actions in to action.
Therefore we are proud to offer everyone who buys a standard or premium ticket also gets our money back guarantee: if you aren’t happy with the quality, content or teaching of the course we will give you your money back (some T&Cs do apply, for example you do need to remember to turn up to be unhappy with the course, but you can read the relevant passage here).
You will also get access to a recording of the training and all materials mentioned on the course page. We pick our venues carefully for the best experience, easy access and delicious food. Your course will include refreshments on arrival and for each break and a delicious lunch.
Premium (Combined Course & Coaching Program) Ticket
As well as everything included in our standard ticket you will be inducted into our coaching program to make sure you have the opportunity to keep learning and get support, feedback and advice for implementing what you have learned and continually developing your SEO skills.
Each coaching program lasts 6 months (with options to extend this for a further 6 months at a time. This includes 2 calls a month, these can be scheduled fortnightly, subject to availability and holiday, or can be scheduled as needed, subject to availability, each call is scheduled for 45 minutes, however calls can be combined into longer sessions, for example to work through a specific issue. Email support is also available for quick questions and answers, we will recommend covering them on a call if they will take longer to assess or discuss on an email chain.
Coaching includes working through issues with you, the more you can share with us about your website, company or clients the more we can help. We are therefore happy to sign non-disclosure agreements with you and non-compete agreements, so you know we won’t try and steal your clients.
Reservation Offer
We know it can be hard to plan ahead or that you may need longer to finance your next training course, this is why you can now reserve your place for only £50, on any of our courses. There’s no interest to pay, that £50 comes off your ticket price and you simply need to pay the balance at least 15 days in advance of the course (at this point you will be able to choose a standard ticket (+£325) or upgrade to a Premium ticket (+£550).
If your plans change then let us know and we will cancel your ticket and you will have nothing further to pay (the £100 reservation amount is non-refundable).
